Francesca Lai
 

Marketing strategist living and working in Sydney.

 
photo-1473773508845-188df298d2d1.jpeg
 
 

About

Hello! I’m Francesca Lai. A marketing strategist with international experiences, a blend of artistic and analytical prowess and an insatiable curiosity about the world.  

I'm currently pursuing a Masters of Marketing at the University of Sydney business school, pursuing studies in UX design on the side. I hope to apply the skills I learn towards a creative strategy or business consulting role, where my knowledge of how marketers make decisions and the intricacies of user experience can help clients create long-lasting relationships with their customers. In my spare time I can be found indoor rock climbing, baking and cooking, or reading political biographies and history academic journals. 

I'm currently interested in full time positions in business or marketing strategy consulting. Check out my ideas and portfolio, and contact me (francesca.lai@me.com) if you like what you see!

 
 
 

Experience Highlights

 
mgc-bus-lds-img-001-01-se-corner.jpg

Master of Marketing

UNIVERSITY OF SYDNEY

(EXPECTED 2018)

Key Project: Marketing Consultant for Carriageworks Ltd (Capstone Project)
- Pitched and secured Carriageworks Farmers Market as real life client for capstone project.
- Applying analytical tools and models and project management skills to identify a key marketing issue within the organisation, and developing recommendations for how it can solve the issue.

R_pexels-photo-273222.jpg

Business Frameworks UX Project 

 

2018 - PRESENT

User testing and developing a digital tool prototype for small businesses which relieves the stress of creating marketing plans, and educates the user about the effectiveness of using business frameworks.

 

work highlights

NEW BUSINESS COORDINATOR @ FOUR32C: From September 2016 till March 2017, I worked as FOUR32C's New Business Coordinator, helping writing proposals responding to RPFs, tracking trends and identifying opportunities, and managing FOUR32C's social media presence. 

ASSOCIATE ANALYST (GROWTH) @ SULLIVAN: In March 2017, my former agency FOUR32C was acquired by brand engagement agency Sullivan. Most of my tasks from FOUR32C carried over, but at Sullivan I was also given more opportunities to be involved in the budgeting aspect of proposals.

cabb7441eb4caab472d83120fc2de378a6af7cb351ceac3d0befa68a5a1d1373.jpeg

selling my own designs on redbubble

What started as something to fulfil my desire to own Formula One merchandise that reflected the humour of the sport, became a pretty successful side project. My digital design skills helped me create the graphics for the merchandise (T-Shirts, Hoodies, Stickers, etc), which showcased things I found amusing about the sport.

To date I have sold over 530 items in 10 countries.

11255793_985199254836999_6527488084985121194_n.jpg

studying abroad IN NORTHERN IRELAND (Spring 2015)

I spent my 2015 spring semester in Northern Ireland, participating in a study abroad program entitled Democracy and Social Change. I learned about the history of Northern Ireland, and the work done in this part of the world in conflict resolution.

As part of the programme I was took part in a two month internship at the Derry City and Strabane District Council, as a student placement with the Community Relations team. I helped the team analyse project and core funding affects, assisting local community organisations in non-council grant aid applications, and shadowed Community Relations Officers at meetings and workshops.

 

Press Highlights

 
branden-harvey-362090.jpg
FinalHeaderRed.png

Published article on the Masters of Marketing Program blog:

The article examines Aston Martin's strategy to market a car specifically to 'rich millennial women'.  

13227498_1160594243961360_5121558747951439990_o.jpg

Presenting my group's workshop idea during the Miami Ad School panel at New York Festivals 2016

Interviewed as Summer Intern at FOUR32C:

As a new summer intern to FOUR32C, I was invited to do a Q&A where I answered some questions about #InternLife! 

FindSpark Snapchat Take Over

As a very active member of FindSpark, I was invited to take over FindSpark's Snapchat account to show it's followers a day in my intern life at FOUR32C. Throughout the takeover, which lasted a day, I amassed 2000+ total views on my snaps!