REDBUBBLE

Redbubble is a online marketplace for print on demand products based on user submitted work. I joined this website to sell my own designs.

Problem: As a fan of Formula One (the car racing series), I wanted to get some merchandise, but the official designs were bland and unattractive.

Example of official merchandise from the McLaren Honda team.

Ahhh! 😱

There was no merchandise that reflected the humour, drama and chaos that is Formula One.

Opportunity:

  • Formula 1 merchandise by a fan for fans.
  • Design my own fun merchandise with images Formula 1 jokes and memorable incidents.
  • Market them to fans via Tumblr, sold through Redbubble platform.
 Example of promotion via Tumblr

Example of promotion via Tumblr

Result (to date): 560 items sold in 29 different countries.